Home ESG The Journey of ESG – From Kindness to Strategy

The Journey of ESG – From Kindness to Strategy

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From Charity to Corporate Responsibility

ESG did not begin with complicated policies or global agreements. From the 1960s to the 1980s, businesses mostly engaged in Corporate Social Responsibility (CSR). This meant donating to charities, supporting schools, or sometimes planting trees. These actions were kind and community-focused, but they were not part of a company’s main business goals.

CSR was more about “giving back” than about planning for the future. It was like companies saying, “We earn money, so let’s also do something nice for society.” During this time, the focus was on kindness and reputation, not on making ESG part of daily decision-making. Still, these early steps planted the seed for something much bigger.

By the 1990s, things started to change. Investors began to look beyond profits. They asked questions like:

  • Is this company harming the environment?
  • Are workers treated fairly?
  • How does this company behave in society?

This was the rise of Socially Responsible Investing (SRI). Investors wanted to support companies that cared about people and the planet. At the same time, environmental activism grew stronger. People wanted to know if businesses were polluting, wasting resources, or ignoring social issues. Suddenly, being responsible was not just “nice” anymore—it was linked to money and investment decisions.

Global Rules and Governance Take Shape

The 2000s brought a new phase. Responsibility became more structured and global. International groups stepped in to create guidelines for measuring and reporting ESG activities. Frameworks like the Global Reporting Initiative (GRI) and the UN Global Compact were launched. These gave companies a clear set of rules to follow.

For the first time, businesses had to measure their actions, not just talk about them. It became important to track carbon emissions, labor practices, diversity, and leadership. Reports were introduced, allowing investors and the public to compare one company with another.

Then came the 2008 financial crisis, which became a turning point. The crisis showed how weak governance and poor decision-making could damage not only companies but entire economies. Suddenly, the “G” in ESG—governance—became critical. Investors wanted assurance that companies had strong leadership, ethical practices, and risk management. Numbers alone were no longer enough. They wanted to understand hidden risks that could not be seen in profit statements, such as environmental disasters or unethical leadership.

After 2015, ESG reached another major step forward. The world united around climate change and sustainable development. The Paris Agreement was signed to fight climate change. The Sustainable Development Goals (SDGs) gave governments and businesses shared targets to achieve. Groups like the Task Force on Climate-related Financial Disclosures (TCFD) pushed companies to openly share how climate risks could affect their future.

At this stage, ESG was no longer optional. It became linked with international policy, business strategies, and financial planning. Companies were now expected to act responsibly not only for their reputation but also to stay competitive in a global market.

ESG Becomes Central to Business Strategy

By the 2020s, ESG was no longer a side activity—it had moved directly into the boardroom. Governments around the world began asking companies to publish ESG reports. These reports included details about environmental practices, social impact, and governance standards.

Many businesses tied their top leaders’ bonuses to ESG goals. For example, a CEO could only receive their full reward if the company reduced emissions, improved employee diversity, or met social responsibility targets. This was a huge shift, showing that ESG had become part of everyday business decisions.

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Investors also played a big role. They demanded transparency and pushed companies to act responsibly. Major investment firms made it clear that sustainability was central to investment choices. If a company ignored ESG, it risked losing financial support.

ESG became a global standard for measuring trust and responsibility. It was not just about profits anymore. It was about how those profits were made. Whether through cleaner energy, fair labor practices, or ethical governance, companies now had to prove they were building value in a responsible way.

Today, ESG is seen as a journey. It started as simple acts of kindness and charity. Then it became a response to growing social and environmental demands. Finally, it turned into a structured and strategic approach that defines how companies operate and how investors choose to support them.

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