đź•’ Last updated on July 18, 2025
India’s electric vehicle (EV) market just got a lot more exciting. Tesla has opened its first-ever Experience Center in Mumbai’s premium Bandra Kurla Complex (BKC), officially entering the Indian auto scene. But this isn’t just a regular brand launch—it’s the start of a powerful face-off between two giants: Tesla and Mahindra.
The Battle of the EV Giants Starts at BKC
Tesla’s arrival in Mumbai puts it directly in competition with Mahindra, one of India’s oldest and most trusted names in automobiles. Mahindra has been working on EVs for years, with models already running on Indian roads. But now, with Tesla’s international fame and high-tech reputation, the Indian EV space is ready for a dramatic clash.
The Tesla Experience Centre is located in Maker Maxity Mall, a high-end destination for luxury shoppers and professionals. The main attraction is the sleek Tesla Model Y, placed for all to see, feel, and imagine driving. It’s a clear message: Tesla is here to challenge the status quo.
A Friendly Rivalry with Deep Roots
The Tesla vs Mahindra story didn’t begin today. In fact, it goes back to 2016, when Mahindra had jokingly invited Tesla to come to India and not leave the EV fight to them alone. Now, nearly a decade later, that call has finally been answered.
Mahindra’s top boss reacted to Tesla’s launch with excitement and a touch of humor. He posted, “See you at the charging station,” signaling both a warm welcome and a challenge. It was a reminder that Mahindra isn’t backing down. Instead, the arrival of Tesla is being seen as a way to push each other toward better products and greener goals.
This moment is about more than just cars—it’s about who will lead India’s EV future. While Tesla brings global charm, Mahindra brings local knowledge. And in a country as vast and complex as India, both strengths will be tested.
Price Wars and Policy Games
While Tesla has captured headlines with its Mumbai showroom, the road ahead isn’t without hurdles. Tesla vehicles are currently imported, likely from their Gigafactory in Shanghai. Without local production, Indian buyers have to pay almost double the price seen in other countries, thanks to high import duties.
Mahindra, on the other hand, has a strong advantage in pricing. Its EVs are made in India, making them much more affordable for the average buyer. This difference could be a major factor in who wins over Indian customers in the long run.
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Tesla has already set up a large 24,000-square-foot warehouse at Lodha Logistics Park in Mumbai to manage parts and services. It has also received a trade certificate from the Andheri RTO, allowing it to conduct test drives and demo sales. But there is still no official plan for a Tesla manufacturing plant in India.
The Indian government has remained firm on its EV policy. It has made it clear that there will be no special treatment for one brand, even if it’s Tesla. The focus remains on fair rules and encouraging all EV makers—homegrown or foreign—to set up shop locally.
Despite this, the Maharashtra government has shown great interest in Tesla’s plans. The Chief Minister attended the showroom launch and shared his personal experience of driving a Tesla in the U.S. He said that Maharashtra is ready with EV-friendly policies, charging stations, and the will to become a global EV hub.
Tesla and Mahindra now represent two sides of the same coin. One stands for global tech, clean design, and premium innovation. The other symbolizes local strength, deep market understanding, and affordability. As both brands move ahead, their rivalry is expected to push India’s EV journey into high gear.
The Mumbai Experience Centre is more than just a Tesla showroom—it’s the starting line of a high-voltage race. And with powerful statements, bold moves, and public interest rising, it’s clear that India’s EV battle is no longer a solo ride. It’s Tesla vs Mahindra and everyone’s watching.